Is it like a luxury liner, slow and deep in the water, or sleek and fast like a speed boat?
Parallels to franchising
Some of the large hotel and fast-food restaurants are like the Queen Mary. It could take a while to get approval from the bridge to enter open water. Plus, the Queen Mary can’t just dock anywhere. Some franchises need a certain demographic/psychographic or a minimum population base. Other times, a dock may already be full, meaning many of the territories are already sold out.
Usually if you hear about a hot, up-and-coming franchise, it could already be sold out in your market area even if no sites are open yet.
The speed boat might be that hot, new brand. Plenty of power and lots of room to grow.
The tugboat is the non-sexy business model that just works.
Imagine the houseboat as the owner/operator model.
I’d love to help you navigate uncharted waters before you dive in. That way, when you make your final decision about what franchise suits you best, you’ll be putting down anchor in a safe harbor. Email me at dpleuss@franchoice.com to schedule an initial call.
I don’t want you to miss the boat!!!