Big-name franchises grab our attention and often the headlines. They are like bright shiny objects that spark our interest. But many times they require hefty investments. If you are new to the idea of opening your first business through a franchise opportunity, you might want to search out those “hidden gems.”

Hidden gems are those franchises that flourish under our radar. They’re solid but not sexy. They can be high margin instead of high investment.

When starting your own business, you should be prepared to put in extra hours, at least initially. You want to learn the ropes and build a solid foundation. What’s interesting about these hidden gems is many operate on traditional hours, not 24/7/365.

While fast food has flashing signs by the side of the road, these hidden gems often operate out of an office in an industrial location. They’re usually in a niche market. Some say there are riches in niches.

There are a wide variety of franchise businesses that are service-based. During the pandemic, a number were deemed “essential” services, providing vital resources to the community.

Businesses in this area include automotive aftermarket, restoration and remediation, pest control, senior care, tutoring, pool care, pet care, lawn care, IT, handyman services, roofing, gutters, insulation, irrigation, flooring, window coverings, painting, residential and commercial cleaning, junk hauling, electrical, HVAC, plumbing, etc!

If you would like to explore options that others overlook, let’s see if any of these “hidden gems” might be a good option for you. Contact me at 925-642-9976 or dpleuss@franchoice.com.