heartsGotta love it…or do you?

It’s Valentine’s Day, and you’ve heard it said often about relationships:  sometimes love is not enough. When the passion wears off, there had better be something more to sustain you for the duration. I think the same can be said for starting a business.

Many times people will tell you to do something you love because it will motivate you to succeed. Start a business around something you are passionate about and you will surely be successful, they say. It’s surprising that it’s not always the case. Just because you like to mix cocktails and come up with some crazy concoctions, doesn’t mean you should own a bar! Passion for the object of your business, like passion in a relationship, cannot sustain itself over the long haul. There’s got to be something more.

I believe that “something more” is a passion for entrepreneurship:  a passion to be in business, to execute the marketing strategy, to hire the people you want, to be in control, to have a life. You also see value in the product or service you’re offering. In other words, you love the business of business, and see yourself as a successful business person.

Let me give you an example. Being a runner, people would frequently say to me, “you should open a store with merchandise like running shoes and clothes. You could talk running all day long. How fun would that be?!”  Yes it might be fun, but would it also be profitable? Am I well-suited to deal with customers? Do I want a business with inventory Do I want a retail operation with those kinds of hours? Do I want a business with employees, and if yes, how many do I want to manage?

As you know, I chose not to do that. The reasons were many – but mostly I wanted an opportunity that better matched my personal goals, skills and investment parameters. While running may be my interest, even my passion, I did not want to pursue it as my next career option.

If you want to own a business, how do you find the one that is best for you, if you don’t let your passion be your guide? You ask for help, that’s how. Owning a franchise is one of the easiest ways to get into your own business. Franchisors provide you with a business model and proven techniques. They have years of experience determining what works best for their franchisees to be successful.  A professional franchise consultant will help you navigate through the opportunities to find the one that best fits your passion for business.

I would love to talk with you about your goals, your skills, and your desire to be an entrepreneur and have your own business. Send me an email or give me a call and let’s get things started. I will do my best to help you find a franchise you will LOVE!