Win Win Strategy

It’s that time of year again, when I attend the annual FranChoice Conference. I always return from this event charged up, but this year, I got a bit of a jump start on excitement, and here’s why.

This is an excerpt from an email I received from a franchisor just before leaving for the conference:

“We wanted to reflect on what has been a tremendous run that we’ve had with our amazing FranChoice partners. After a bit of number crunching, we discovered something that we felt compelled to share with all of you. The revenue generated in 2014 by our franchisees referred by FranChoice consultants was over $47 million! This is a direct result of business owners who first learned about the opportunity from you! We are as excited as we have ever been to continue helping great candidates like yours find the fit they are looking for in business ownership.”

This is representative of the type of franchisors we have available to those who are ready to take the step toward business ownership and becoming a franchisee. Franchisors choose FranChoice because we bring them good people…people like you. We have long term relationships with these companies and they pay us because we find the best people for their franchises.

I was talking with a fellow passenger on my way home from the conference and he asked me how I am paid as a consultant. He was surprised to learn that my service is FREE for candidates, because I am paid by the franchisor companies who contract with FranChoice.

Companies appreciate us because we help them grow their business by finding the very best candidates for their franchises. We thoroughly screen and vet each company and then match each candidate to the best franchise opportunity for the individual’s strengths and goals.

There are definitely many franchise companies available to someone who is looking to become a business owner. There is more to making the decision however, than choosing something that looks like fun or relates to a hobby you enjoy. It’s easy to find a franchise company; it takes some real pick and shovel work to find the right one. And because we establish successful relationships, we are able to provide a win-win opportunity for both the franchise company and you, the budding entrepreneur.